Year: 2017
Client: ZOHO Rotterdam (NL)
Collaboration: Xenomobile / Wout Rockx

Studio BLT and PUNTPIXEL were involved in the City at Eye Level game in ZOHO, organised by the municipality of Rotterdam and Havensteder in collaboration with Stipo. In a project team with Jonas Vorwerk and Wout Rockx, the ZOHO Light Object was realised as one of the eight projects within this initiative.

A light object was chosen on the corner of Teilingerstraat 110-130; the ZOHO word mark optically protrudes through the building. This light object uses addressable LEDs. This means that all LEDs can be controlled separately. This makes it possible to subtly colour parts of the lighting or to work with animations in the letters themselves. This also allows the letters to be linked to a specific moment. A more exuberant version during an event in the neighbourhood or a subtly decreasing setting for the evenings during the week.